Garage Magazine has collaborated with Beats by Dr. Dre, Pat McGrath, Chaos Fashion and The Mill to transform some the worlds biggest models: Kendall Jenner, Cara Delevingne, Joan Smalls, Lara Stone and Binx Walton to create 5 animated covers launched February 12th.

Beats by Dr. Dre have collaborated with Garage Magazine for their Spring/Summer 2015 issue to transform Kendall Jenner, Cara Delevingne, Joan Smalls, Lara Stone and Binx Walton to create 5 animated covers launching February 12th.

Phil Poynter

The concept has been created by make-up artist Pat McGrath and Garage Fashion Director Charlotte Stockdale- evolving from a simple powder and lipstick beauty shoot into a fully CGI animated & aural narrative, shot by photographer Phil Poynter and created with The Mill Studios.

Wanting a sound component, Garage approached Beats by Dr. Dre to help create a visual transformation stimulated by sound. Each cover has an exclusive track produced by London based Alex Da Kid.

The creative for the covers have been inspired by iconic Pat McGrath beauty looks and the color ways in the Beats by Dr. Dre Royal Edition Collection.

o Cara wears Sapphire Blue, inspired by Pat McGraths make-up for the Spring Summer Alexander McQueen show. From the mask, separate segments of armor animate from behind her head and create a full android effect.

o Kendall wears Stone Grey, and is taken over by a mesh of stone 3D scribbles that swoop from the image over her whole body and face until it engulfs her in delicate body armor. The animation is the same shape as her silhouette, creating the effect that both she and the headphones are engulfed in a cage of lines.

o Joan wears Imperial Violet, inspired by the movement of a smoke electric storm and northern lights. Her three dimensional head emerges from the page to the sound of her taking a deep breath with a violet electric storm brewing around her.

o Binx wears Hunter Green, with her face appearing from nothing and organically building from crystals and facets creating a glossy 3D crystal bust. The tiny delicate sharp crystals appear in a mask shape, gradually taking over so she is a fully covered superhuman. The look is inspired by McGraths make-up from the Spring Summer 2014 Givenchy show.

o Lara wears Blush Rose, and appears from the cover image in airtight shrink-wrap plastic creating a smooth and almost liquid visual. This makeup/concept for this cover is new and not specifically inspired by a past makeup look created previously by Pat. As Lara's head slowly tries to push outward the rich color tone of the Royals headphones worn by Lara also begin to take over and envelope her completely back into the cover.

All five supermodels wear Beats by Dr. Dres Royal Edition Solo2 headphones. The beauty creative direction for the shoot was done by Pat McGrath, whose vibrant makeup coordinates with the different-colored headphones.

Speaking on the World First project, Pat McGrath comments Im fascinated by the advances constantly being made by technology, the connections and benefits they have for makeup and the beauty industry. Having previously done make up applications via CGI, I wanted to push the boundaries a little http://www.youtube.com/watch?v=BCj5MxFyz_M more with this project. This meant looking at other ways of incorporating makeup and the iconic looks from shows and editorials Ive worked on to showcase the more creative aspect of makeup and challenging the ideals of beauty for the 21st Century.

Garage Fashion Director Charlotte Stockdale commented on the inspiration for the covers: In the past Katie Lyall and I used to dream of putting music to fashion editorials- how you could change or enhance the mood of what you were doing with music and sound. Sound when watching a movie can make you scared, elated, excited. Turn the sound off, and the emotions decrease sharply. We wanted to collaborate with those at the top of their game to do this; Pat is a master of her field and who better than Beats by Dr. Dre to work with, to get the best sound. We loved the colors of their Royal collection- they are unusual, really beautiful and became the next step of inspiration with the CGI beauty for http://www.diy-garage-door-parts.com/ Pat, The Mill and ourselves.

The activation of these covers can only be seen and heard by downloading the GARAGE Magazine App from the Apple App store.

http://www.examiner.com/article/garage-magazine-collaborates-with-beats-by-dr-dre-for-their-summer-2015-issue

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